Key Change Institute is a national research and consulting organization HQ in San Diego, CA. We make difficult change simple by using tested proven models that were specifically designed for difficult change. We provide groundbreaking business performance improvement and change execution solutions utilizing the latest neuroscience research. We help businesses overcome resistance, both visible and invisible, to achieve impactful, lasting results.

Historically, change has not come easily for most people, especially those in the business world. Today, however, constant change has evolved into the norm, escalating workplace stress levels and challenging those who need to change like never before.  KCI’s groundbreaking methodologies offer a new validated solution for making difficult change simple and for executing sustainable workplace changes.




KCI is a thought leader in the area of long-term, positive, effective change. Bringing together the power of new science and tested change management expertise. KCI’s proprietary systems  and principles have been successfully implemented in organizations ranging from Fortune 500s  such as NIKE, Avaya, GSK, and Philips Medical to medium sized companies in a large variety of industries, military units, and government agencies.

Reut Schwartz-Hebron, Founder

Reut is the founder of the 7-year old San Diego-based Key Change Institute and the author of the new book (publish date 2/21/2012) “The Art & Science of Changing People Who Don’t Want to Change: Giving Businesses Access to Their True Potential” – a fascinating research about the systems in the brain related to lasting behavioral change. Reut explores how solutions can be designed that will influence people to make modifications that will guide the organization and/or team to achieve results.

With a BA in Psychology from Beer-Sheva University and an MBA in Business and Organizational Development from Tel-Aviv University. Reut’s expertise is “Changing people who struggle with change, or do not want to change.” An experienced organizational change consultant with expertise in implicit neural learning and experience based learning (EBL), her forte is in designing and facilitating long term effective corporate and team change. The principles of her trademarked models were tested and applied for the last 12 years in international Fortune 500 corporations like Avaya, Intel, GSK, Nike and others from a rich variety of industries including healthcare, high tech, telecom, government, manufacturing and transportation helping them to achieve effective long term desired results.

Reut started her career at the rank of a Lieutenant Commander working with elite training teams in the Israeli military. She was the first woman consultant to be offered a prestigious field position with a combat unit. For the last ten years, Reut specialized in neural based change, developing unique tools and solutions for lasting effective change in organizations.

Past and current clients: Nike, Avaya, Intel, GSK, Phillips Medical, Phenopath, Snyder’s Lance, ESET, Freescale, Applied Materials, AltiSap, Sound Telecom, as well as Federal Credit Unions, Hospitals, Universities, Insurance Corporations, Retail Corporations, other Bio-tech and High-tech Corporations, other Manufacturing Corporations, and Government organizations.




Reut Schwartz-Hebron, Key Change Institute, 858-722-9672, reut@KeyChangeNow.com

Paula Farnsworth, Executive Vice President

Paula brings over 30 years of leadership experience. Paula’s passion for training and teaching started in academia as a professor in Purdue University. Her expertise combines a strong academic foundation with extensive international corporate experience, leading strategic projects and personally leading change initiatives with Fortune 100 and 500 clients.

For over fifteen years, Paula served as VP of Delivery Effectiveness at FranklinCovey Co. training consultants throughout the United States, as well as designing and leading the company’s Client Facilitator Certification program. Paula brings a unique combination of skills in sales, integrating delivery methodology, training, coaching and knowledge management. She is a dynamic leader and rare in her ability to help people realize their full potential and effectiveness.

Karen Workman, KCI Facilitator

Karen Workman has over 20 years of corporate leadership and consulting experience working with leaders, teams and organizations navigating the transformational processes of change.  She has shared her expertise in mentoring, strategic human resources, and change leadership with clients ranging from national and international Fortune 500 companies to small business and non-profit organizations.

Karen is an energetic, thoughtful and participant oriented speaker.  She brings a unique perspective in understanding and integrating the business needs with the human side of change.

Karen possesses a BS in Computer Science and an MBA.  She is a certified Senior Professional in Human Resources (SPHR), completed Wharton’s Executive Education program and holds several certifications in facilitation, training and group dynamics

Gina Pertee, KCI Facilitator

Gina Pertee has over 15 years of experience in organization development, leadership development, change management, strategic human resources and leadership coaching.  She has been an executive leader, consultant and coach for national and international companies ranging is size and from a variety of industries including manufacturing, energy companies, non-profits, educational institutions and governmental agencies.  She has been a trusted advisor and partner to executives and has been involved in strategic projects for both national and international Fortune 500 companies.

Gina is recognized for her ability to positively impact bottom line results and has provided consulting services to companies in varying stages of development, including start-up, high growth, downsizing and turnarounds.   She uses a very participative style of speaking and focused on engagement of the group in learning.  Gina possesses a Bachelor’s in Human Resource Management and an MBA.  She holds multiple certifications in training, facilitation, assessment and team building tools and processes.