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April 23, 2013Talent Management Magazine

Use Brain Science to Drive Change, Reut Schwartz-Hebron, Talent Management Magazine. Copyright © 2013, Talent Management Magazine.

July 19, 2012 - Employment Relations Today Magazine

Using neuroscience to effect change in the workplace, Reut Schwartz-Hebron, Employment Relations Today, Volume 39, Issue 2, pages 11–15, Summer 2012. Copyright © 2012, Wiley Periodicals, Inc., A Wiley Company.

May 4, 2012 – Chief Executive Magazine

Organizational Change: Three Keys for Lasting Success

May 9, 2012 – George’s Employment Blawg

The Worst Types of Resistance to Change That Get in the Way of HR Efforts (and What To Do About Them)

May, 2012 –

Three-part byline series by Reut Schwartz-Hebron

Part I: Pleasing Teams: “If You’re Happy, I’m Happy” And Why They Are Blocked From Executing Change

Part II: The Strategies Needed to Support Pleasing Teams

Part III: Guiding The Pleasing Team To Overcome Resistance

March, 2012 -Enterra Insights

Manufacturing and the Skills Gap

February, 2012 – New Paradigms

Meaningful Change



Reut is the founder of the 5-year old San Diego-based Key Change Institute and the author of the new book (publish date 2/21/2012) “The Art & Science of Changing People Who Don’t Want to Change: Giving Businesses Access to Their True Potential” – a fascinating research about the systems in the brain related to lasting behavioral change. Reut explores how solutions can be designed that will influence people to make modifications that will guide the organization and/or team to achieve results.

With a BA in Psychology from Beer-Sheva University and an MBA in Business and Organizational Development from Tel-Aviv University. Reut’s expertise is “Changing people who struggle with change, or do not want to change.” An experienced organizational change consultant with expertise in implicit neural learning and experience based learning (EBL), her forte is in designing and facilitating long term effective corporate and team change. The principles of her trademarked models were tested and applied for the last 12 years in international Fortune 500 corporations like Avaya, Intel, GSK, Nike and others from a rich variety of industries including healthcare, high tech, telecom, government, manufacturing and transportation helping them to achieve effective long term desired results.

Reut started her career at the rank of a Lieutenant Commander working with elite training teams in the Israeli military. She was the first woman consultant to be offered a prestigious field position with a combat unit. For the last ten years, Reut specialized in neural based change, developing unique tools and solutions for lasting effective change in organizations.

CONTACT TO BOOK REUT FOR SPEAKING ENGAGEMENTS (prior speaking engagements include the 2011 SHRM Colorado State Conference and at the 2012 Smart HR conference in Denver)

Reut Schwartz-Hebron:
Key Change Institute