![]() |
Download Hi-Resolution JPG of Book Cover
![]() |
BOOKINGTo book Reut Schwartz-Hebron to speak at your next conference or event, for information on rates and availability, or to request a copy of Reut’s book: |
![]() |
REUT SCHWARTZ-HEBRONReut is the founder of the 5-year old San Diego-based Key Change Institute and the author of the new book (publish date 2/21/2012) “The Art & Science of Changing People Who Don’t Want to Change: Giving Businesses Access to Their True Potential” – a fascinating research about the systems in the brain related to lasting behavioral change. Reut explores how solutions can be designed that will influence people to make modifications that will guide the organization and/or team to achieve results. With a BA in Psychology from Beer-Sheva University and an MBA in Business and Organizational Development from Tel-Aviv University. Reut’s expertise is “Changing people who struggle with change, or do not want to change.” An experienced organizational change consultant with expertise in implicit neural learning and experience based learning (EBL), her forte is in designing and facilitating long term effective corporate and team change. The principles of her trademarked models were tested and applied for the last 12 years in international Fortune 500 corporations like Avaya, Intel, GSK, Nike and others from a rich variety of industries including healthcare, high tech, telecom, government, manufacturing and transportation helping them to achieve effective long term desired results. Reut started her career at the rank of a Lieutenant Commander working with elite training teams in the Israeli military. She was the first woman consultant to be offered a prestigious field position with a combat unit. For the last ten years, Reut specialized in neural based change, developing unique tools and solutions for lasting effective change in organizations. CONTACT TO BOOK REUT FOR SPEAKING ENGAGEMENTS (prior speaking engagements include the 2011 SHRM Colorado State Conference and at the 2012 Smart HR conference in Denver) Andrea Martone: |
![]() ![]() ![]() |
PUBLICATION ON CEO.NETOrganizational Change: Three Keys for Lasting Success (May 4 2012 by Reut Schwartz Hebron) “We know why projects fail; we know how to prevent their failure – so why do they still fail?” Martin Cobb 1996 Ask most people in your organization if they’d be willing to change for personal benefit and most will say “yes”, without hesitation… The reality, however, is most people won’t actually make the changes – even when they benefit personally…more BYLINE ARTICLE ON GEORGE EMPLOYMENT BLAWG:The Worst Types of Resistance to Change That Get in the Way of HR Efforts (and What To Do About Them) Managers tend to look to HR executives to help them overcome change resistance in situations such as dealing with a difficult employee or supporting the goals of a strategic initiative…more PRESS RELEASEThroughout history, change has not come easy for most people, especially those in the business world. Today, however, constant change has evolved into the norm, escalating workplace stress levels and challenging those who need to change like never before. Click here for Press Release. |
![]() |
HOW THE PROVEN SYSTEM WORKSThe system is based on brain science, providing teams with new and more effective ways to react and interact. Unlike most skills and tools, the strategies in this new system are specifically designed to be adopted by people who don’t want to change. Click here to read more… |





